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4 Steps to Connect with the Right Audience on Social Media
Photo Credit: @mollymcphoto Social media is a competitive arena, full of marketers trying to promote their products and services. It’s more than just getting the most amount of followers....
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Put Out the Fire: How to Respond to Angry Customers on Social Media
Photo Credit: @feuerwehr_voehringen Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to block out offensive...
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Automating Your Social Media Might Sounds Great, But We Have Some Bad News
Most people don’t want to spend all day everyday on social media. No matter how integral it is to your business, you have to unplug at some point. However, as a business, you need to keep up a steady...
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Learning How To Test Your Audience Is A Necessary Social Media Skill
If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that...
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If You Aren’t Staying On Top Of Your Website Traffic, You’re Wasting Your Ads!
via Instagram user @excelhomesmalta Keeping track of your audience is typically the most important part of managing your social media and your company’s success. Seeing likes, comments, and followers...
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Don’t Let Inspiration Become Imitation When Crafting Your Ads
via Instagram @cadrianalara Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential...
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Utilizing Your Brand’s Reviews
A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how to utilize them is important....
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Social Media: The Best Thing to Happen to Customer Service
Everyone hates customer service. Well, maybe “hate” is a strong word. At the very least, we can all agree that it’s a chore to call customer service. According to a Sprout Social survey, 90% of people...
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Why Your Business Needs Social Media
Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal...
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Why Your Brand’s Online Reputation Matters
Before the days of scrolling through Google, Facebook, and Yelp reviews, and the numerous Instagram comments, businesses relied on word-of-mouth and surveys to understand customer satisfaction. In our...
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